Controlled Chaos Net Worth 2022 – What Happened After Shark Tank
WHAT IS CONTROLLED CHAOS?
If you have curly locks, you may have wished at least once in your life that you had a mane of straight, well-behaved tresses.
Controlled Chaos had positioned itself as the answer to your unruly hair problem.
Controlled Chaos is a line of hair products released by the Use Me Products brand. These eco-friendly products are especially designed to “tame wild and curly hair”, using lavender and violet extracts.
Controlled Chaos wants to bring a little order to your hair care routine with natural ingredients that nourish your curls without beating them into submission.
WHAT IS CONTROLLED CHAOS’ NET WORTH?
Company Name |
Controlled Chaos |
Owners |
Maureen Emerson and Alanna York |
Shark |
Lori Greiner |
Equity |
50% |
Investment |
$60,000 |
Location |
Portland, Maine |
Net worth |
$3,5 million |
WHO IS THE OWNER OF CONTROLLED CHAOS?
Hairdresser Alanna York is the inventor of Controlled Chaos and co-owns a hair salon called Head Games based in Portland, Maine with Maureen Emerson.
Both Alanna and Maureen struggled with their curly hair since childhood and wanted to create an effective product that would help their clients fall in love with their own natural curls.
WHY IS CONTROLLED CHAOS SO POPULAR?
Controlled Chaos is so popular because its products contain natural ingredients that are cruelty-free and 100% organic, and creates soft, defined curls at each application.
The American-made line of hair care products is also vegan-approved, free of sulfates and parabens, and comes in refillable BPA-free bottles.
The formula based on violet and lavender extracts helps control frizz and nourishes your hair without leaving it stickly or oily.
SHARK TANK APPEARANCE – DID IT GO THROUGH?
Alanna and Maureen appeared on the seventh season of Shark Tank after applying numerous times.
Controlled Chaos proved popular with their Head Games clients, so Maureen and Alanna proceeded with a soft launch at beauty contests, which did not go as smoothly as they hoped.
These curly-haired mavens did not give up and approached the Sharks with an offer of 20% equity for $50,000 to take Controlled Chaos to a wider audience. .
Shark Lori Greiner took the bait, and a deal was struck for $60,000 in exchange for 50% of the company.
WHERE IS CONTROLLED CHAOS TODAY?
When Lori, the Queen of QVC, tried to take Controlled Chaos to the masses, Alanna and Maureen pulled out and the deal fell through.
Controlled Chaos was always aimed at professionals and salons, first. Retail customers were a secondary focus.
A Shark Tank appearance is never unsuccessful, deal or no deal, and Controlled Chaos now has an independent distribution facility, more employees, and annual revenue estimated at $3,5 million.
CONCLUSION
If you want the best curls ever, Controlled Chaos’ flagship product, Curl Crème, seems to be the real deal.
And now that the company has joined 1% for the Planet, you can tame your unruly locks while “putting people and the planet over profit.” Just like the Curl Crème, a little really does go a long way.
