Pufl Net Worth 2022 – Shark Tank Update

The entrepreneurs Yuki Kinoshita and Noah Silverman appeared on Season 14 of Shark Tank seeking a $200,000 investment.

They were prepared to give up 10% ownership in Plufl to the sharks. The business model revolves around a canine-inspired concept for a lightweight, portable human bed.

Let’s see whether their groundbreaking idea catches on. Continue reading on for more!

What Is Pufl?

Plufl is a startup that debuted on Shark Tank. They have created the first-ever human-sized dog beds. Maximum ease and safety are prioritized in the creation of this product.

The duo asserts that their solution human-dog bed, will bring much-needed relief from stress, fatigue, and anxiety.

The beds are ultra-comfortable, with orthopedic and memory foam construction and extra-fluffy pillow tops that invite cuddling, comfort, and peace.

When Noah needed a place to nap at college, he came across a gigantic dog dozing out in its dog bed, and he came up with the idea to make a dog bed that was big enough for a human.

Noah told Yuki about it, and the rest was history!

Pufl Net Worth and Overview

Company Name



Yuki Kinoshita

Noah Silverman


Mark Cuban

Lori Greiner








$2 million

Shark Tank appearance: Did it go through?

Since Yuki and Noah have recently finished college, the company is in its infancy. Previously, the product’s production took two months and was handled by Vancouver-based designers. Due to shipping delays of up to two months, they sought the sharks’ assistance in improving their supply chain.

Yuki and Noah presented their product Plufl and asked for $200,000 for 10% equity at a $2 million valuation. Sharks were intrigued by the concept, but not all of them were persuaded to invest in Plufl.

In their presentation to the potential investors, Noah and Yuki noted that they are now accepting preorders for the Plufl at a price point of $399 and that the production cost for a single bed is approximately $150.

Since the end of the Kickstarter campaign, the company has made an additional $130,000 in gross revenue sales, bringing the total amount raised to $280,000.

Kevin O’Leary was eager to make an offer but required additional equity. He informed the two startup founders that he needed 30% ownership in Plufl to do business with them. Robert Herjavec disagreed and was not interested in making an offer.

Since this transaction was reminiscent of the Hug Sleep acquisition that Mark Cuban and Lori Greiner had worked on, they considered submitting a joint bid. For 20% ownership, they offered $200,000. After much deliberation, Yuki and Noah decided to take them up on their offer.

The team rejected Kevin’s offer because he asked for too much equity, but Mark and Lori appeared to give a fair amount without discouragingly low demands.

Where is Pufl company today?

Once reaching a tentative agreement with Mark and Lori, Plufl saw a significant increase in popularity after the episode, albeit for a brief period of time.

Because of the influence of “Shark Tank,” Yuki and Noah saw an immediate increase in sales and growth in the business.

Nevertheless, it will be interesting to watch how long this effect continues and see where the company goes with its new partnership!